"Think of yourself as an objective, confident, albeit totally unqualified & frequently ignorant voice speaking at a panel you shouldn't have been invited to."
- Groupon style guide
For more: https://docs.google.com/View?id=dmv9rbh_2g92x4scj
Sure, low prices are their own siren. But sites offering today's best deal are a dime a dozen. If you're gonna play in Groupon's sandbox, if you're gonna compete in this crowded field, you can't ignore your ad content. How will you get people's attention? How will you engage, surprise, delight? (Hint: you'll need good writers.)
Also note: they pay their writers (freelancers) well. (Many, in the beginning at least, were improv actors). From their ad on journalismjobs.com:
Writers vetted into our freelancing pool will have a steady stream of work and, depending on the workload they choose, will do no less than 10 and no more than 20 write-ups per week. Compensated at $22 a write-up, freelancers can earn $220-$440 weekly.
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