A few thoughts from that discussion, some mine, some others:
RT @richgor Proposition: Ads are content. Don't be afraid of advertising. #bxb2010
RT @Krochmal: RT @saduros: Rusty: Advertising is neither bought nor sold...it is stolen. #bxb2010
Don't intimidate customers. Write the rate card in English. RT @kdmc: From Liz George: Creation of media kit is important. #bxb2010
Better to use CPM for in-house pricing strategy. Sell sponsorships. RT @howardowens: Local biz owners don't like banner rotation. #bxb2010
RT @craiglstone: make sure potential advertisers know you exist. East 20s Eats brought in potential advertisers as advisory board
Good stuff RT @seanblanda: .@mikeorren: advertisers don't want data they want simplicity. http://bit.ly/duzSHP #bxb2010
RT @journtoolbox: RT @KatPowers: Mike Orren (Pegasus News) says radio ad reps are really good at selling online news sites #bxb2010
Indeed. RT @howardowens: It's a lot easier to sell local ads when your site has local buzz #bxb2010
Better Q: What problems do you need help solving? RT @richgor: key Q to advertisers: how can I help grow your biz? #bxb2010
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